Designing a Legacy:
The Alice L. Walton Website Project
As the driving force behind the website strategy, development, and launch for the Alice L. Walton website redesign, I undertook the ambitious task of capturing her personal history, achievements, and philanthropic endeavors in a compelling digital narrative. The project's cornerstone was the creation of a custom-built WordPress website, meticulously crafted to reflect Alice's passions, impact, and connection to her projects. Leading the website strategy from conception to execution, I personally curated all content, ensuring a seamless blend of personal narrative and philanthropic accomplishments.
The overarching goals for the website were threefold. Firstly, we aimed to develop new content that delved deeper into Alice's personal passions and her profound connection to her philanthropic projects, while simultaneously enhancing on-page SEO to increase visibility. Secondly, on the homepage, we sought to swiftly engage visitors by succinctly highlighting Alice's personality and impact, effectively conveying her essence with fewer words while maintaining a captivating presence. Thirdly, we endeavored to create individual pages for each project, providing a platform for visually captivating and dynamic storytelling that authentically portrayed Alice's personal involvement in these initiatives.
In overseeing the website build process, I collaborated closely with a team of external designers and developers, ensuring that every aspect of the website reflected Alice's vision and mission. From the sleek design elements to the intuitive user experience, each component was meticulously crafted to resonate with visitors and immerse them in Alice's world. Through strategic planning, creative content development, and hands-on project management, we successfully brought the Alice L. Walton website to life, offering a compelling digital showcase of her personal journey, achievements, and philanthropic legacy — and improved the website's SEO, capturing the second highest spot in organic search results for Alice Walton, directly behind Wikipedia.
