Beyond Boundaries COVID-19 Vaccine Campaign
Client
Oklahoma State Department of Health
Agency
Saxum
Role
Content Strategist
& Writer
Type
Public Service Campaign
As the COVID-19 vaccine was developed and approved for public use, the Oklahoma State Department of Health needed help increasing awareness of and trust in the vaccine with the general public. To help cut through the chaos, uncertainty and misinformation surrounding the vaccine, I worked with the team to concept the Beyond Boundaries campaign, which illustrated the life that was possible for Oklahomans beyond the pandemic with mass acceptance and adoption of the vaccine. To bring the concept to life, I wrote copy for an omnichannel campaign which encompassed radio spots, TV spots, digital display advertising, social ads and content, billboards, transit ads and direct mail.
Ultimately, the lines of copy I wrote contributed to a successful campaign which received 800M+ cumulative impressions, over 400k measurable actions, and 73% of Oklahomans receiving at least one dose of the vaccine.