Pronoss Website Launch

As a new business, Pronoss needed a website for their customer base of truckers and specialty vehicle owners that was easy-to-navigate and mobile first but still had a distinct, strong personality.

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I was able to touch the project from the beginning of the creation of the brand — providing input on the brand voice and tone — all the way through the launch of the website. During the website build, I led content strategy, including shaping the Information Architecture and page structure, working in tandem with the designer on wireframes, and finally implementing the brand voice and content strategy word-for-word as I filled the role of copywriter.