"I'm Worth It"
Campaign
Client
ReMerge Oklahoma
Agency
Saxum
Role
Strategist & Copywriter
Type
Digital Campaign &
Event Collateral
Oklahoma has incarcerated more women per capita than anywhere else in the world for nearly three decades. To address this crisis, ReMerge Oklahoma was founded and helps women and mothers break the cycle of trauma, poverty and incarceration. In 2021, ReMerge celebrated 10 years of helping women in Oklahoma build more successful futures and enlisted Saxum's help creating a campaign to engage donors and raise awareness of this important milestone.
Working with the designer as a partner, I worked to concept the "I'm Worth It" campaign and write copy for all deliverables, including an anthem video, social video and graphics and posters to display at the event. Our intention with the campaign was to empower women who graduated from ReMerge's program to declare their inherent worth. Through the campaign, we leveraged the simple truth that all women are worthy of support and a second chance to encourage donors to support ReMerge.