Walton Family Foundation
Digital Strategy

To support the Walton Family Foundation in their work to create opportunity and bring awareness to their philanthropic work in three key program areas — Environment, Education, and their Home Region of Northwest Arkansas and the Mississippi Delta — I work with their communications team and the agency team to lead their digital and social strategy. This work includes advising their internal communication teams on a broad range of digital efforts, as well as leading and managing their day-to-day social strategy, including paid social strategy, organic social strategy across Facebook, LinkedIn, Twitter and Instagram, email audience growth, and monthly data analysis and performance reporting.

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I've contributed to the account as a content creator and social media strategist since 2019, and since 2021 have been the lead strategist, accountable for all operations and performance. Since 2021, I've consistently helped the foundation grow their audience, reach and engagements on social media.

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In 2023, my digital management and strategy for the account earned over 21M social impressions, over 2.6M video views on social, and drove traffic for over 1.1M website visits. We also grew the foundation's audience on social media by 15%, and maintained engagement rates consistently above platform benchmarks on Facebook, Instagram, LinkedIn and Twitter.