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Who we are

A Digital Marketing Agency with Clarity

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Behind the work

Alyx Butt

I'm Alyx — the founder and lead strategist at Amethyst Digital. I'm a full-stack digital marketer with seven years of experience across agency and independent consulting work. 

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I thrive at the intersection of creativity and analytics — turning ideas into measurable impact. I strive to bring bold concepts, authentic collaborations and flawless execution to every campaign.

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I've built digital marketing funnels that convert, launched influencer marketing programs for brands that have never worked with creators before, and managed social channels for household name philanthropic foundations.

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I've worked with clients spanning startups, state government agencies, agile non-profits, local restaurants, national hotel chains, partner marketing agencies, utility companies and more.

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I love the challenge this industry provides, from learning an entirely new business overnight to keeping up with constantly evolving social platforms. I would love to connect and learn how I can support your goals.

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