Fordson Hotel // Influencer Marketing

The Fordson Hotel needed to introduce the recently-rebranded experience to the community under its new name and position as part of the Hyatt Unbound Collection. I worked with the Saxum team to help elevate the hotel as a premier event space and destination for locals and out-of-towners alike, through earned media and an influencer marketing campaign.

With a talented team of client leads, project managers, and innovation SMEs, I served as the influencer marketing lead for the influencer marketing campaign, responsible for campaign strategy, influencer outreach and negotiations, overseeing content creation and providing post-event campaign analytics.

At the Grand Opening event, 17 influencers attended and far exceeded our expectations for content production, sharing over 100 total pieces of content were shared on Instagram and TikTok, creating a significant splash around the successful Grand Opening.

Their content drove nearly 1M impressions, with an estimated media value of $87K — all additional value for the client as influencers were recruited on an invite basis with only in-kind compensation in the form of complimentary food, beverage and gift bags provided at the event.

Lead Agency: Saxum
Digital AOR: DEFINE Marketing